Responsibilities

• Product Portfolio Ownership: Own the NA channel portfolio and lifecycle decisions, including launch readiness, PIPO planning, and quarterly performance reviews.
• Go-to-Market Support: Assist in developing and executing GTM plans and coordinate channel initiatives as part of the annual business plan.
• Launch & Innovation: Drive launch management for NPIs and line extensions, ensure on-time delivery, and support post-launch evaluations with regionalization for NA.
• Cross-Functional Launch Collaboration: Partner with Sales, Finance, Supply Chain, Brand and Legal to plan and execute launches.
• Market Intelligence: Conduct competitor, category, and market trend analyses and translate insights into product recommendations for U.S. and Canadian consumers.
• Pricing & Channel Strategy: Support PCP management and annual channel planning with key retailers and customers.
• Channel Support & Training: Provide product training and launch support to cross-functional teams and customer-facing partners.
• Lifecycle Management: Manage lifecycle activities like Phase-In/Phase-Out and support sustainable growth for the assigned channel.
• Internal & External Stakeholder Alignment: Serve as the product expert and primary contact for the assigned channel.
• Portfolio Evaluation: Assist in post-launch evaluations and contribute to quarterly portfolio performance reviews.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in product marketing or product management in a B2C environment, consumer durables or CPG categories.
• Demonstrated experience owning a product portfolio or category, including launch management and lifecycle decisions.
• Strong analytical skills translating market and data analysis into actions.
• Solid commercial acumen with experience developing business cases or managing product-level P&Ls.
• Excellent project management skills with the ability to manage multiple concurrent workstreams.
• Strong written and verbal communication, including leadership-facing presentations.
• High independence, resourcefulness, and accountability.

Benefits

• Benefits: Health insurance (medical, dental, vision), 401K with company match, parental/sick leave, paid vacation and holidays, and access to additional perks.