Associate, Planning

New York, USA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive omnichannel media planning and research support for client campaigns, with a focus on translating data into actionable plans and budget allocations.

  • Own the development and maintenance of tactical media plan components and budgets.
  • Must-have: Ability to quickly learn proprietary tools and strong Excel skills.
  • Standout: Experience with syndicated research sources and media math to guide allocations.

Job Description

Responsibilities

  • Support the team in the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
  • Compile research data to help ensure that client campaigns are reaching intended audiences
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Use qualitative and quantitative research to develop consumer insights and budget allocations
  • Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Collaborate with internal and cross-functional teams to ensure that projects are on track and deliverables are accurate
  • Proactively keep up to date with media and technology trends
  • Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives

Requirements

  • Ability to quickly learn proprietary tools and processes
  • Exhibits a positive attitude that would complement the UM culture
  • Strong written and oral communication skills
  • Proficiency with Microsoft Office: Excel, Word, PowerPoint
  • Able to effectively manage time and work in a fast-paced environment
  • Exceptional attention to detail, organizational & analytical skills, creative thinking, and problem-solving skills
  • Proven ability to work independently and as part of an integrated team
  • The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Preferred

  • Include 0-1 years of experience
  • Proficiency at Microsoft Office: Excel, Word, PowerPoint

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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