Associate Media Director

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level6+ years expFull time

Posted 6 days ago

Job Summary

Lead integrated media planning and buying for healthcare clients, guiding cross-functional teams and maintaining strong client relationships to deliver strategic campaigns.

  • Oversee planning teams and client relationships
  • Drive campaign execution, analysis, and optimization across channels

Job Description

Responsibilities

  • Lead accounts across integrated media strategy, planning and buying
  • Work alongside internal teams (Client Services, Production, Creative, Strategy) to develop well rounded plans and strategy that align with the client’s marketing direction and brand goals
  • Responsible for directing the core planning team to help fuel their learning and advancement. Lead by example to ensure they understand various media channels, and their applications against client strategies and goals.
  • Maintains thorough, up-to-date client relationships, including knowledge of client’s business (market share, business priorities, key competitor strategies, etc.).
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues • Report into a Media Director or Group Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
  • Manage team of supervisors / planners / assistant planners across multiple accounts
  • Drive innovative, forward thinking solutions to client business problems
  • Campaign Execution & Maintenance
  • Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
  • Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles.

Requirements

  • Across 5-6 years of experience, you know what it takes to slay Media Planning. These are the core skills you’ve totally nailed:
  • - Extensive understanding of marketing concepts, specifically in the pharmaceutical and patient markets
  • - Experience in Pharma media planning across all media channels, online/offline, traditional and emerging channels
  • - A demonstrated ability to work cross-functionally, manage teams, and supervise professionals
  • - At least 5-6 years experience at a media agency, with integrated hands-on planning experience (including buying, implementation, analytics, and optimization).
  • - Experience managing a Media Supervisor and/or Media Planner • Working knowledge of ad servers, MRI, Kantar Stradegy, Google Analytics required.
  • - Ability to multi-task, prioritize with multiple projects and clients with different timelines and deliverables.
  • - A proven track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
  • - Ability to build and maintain strong interpersonal/professional relationship with employees, vendors, clients, etc.
  • - Demonstrated command of Media Research resources, capabilities and limitations. • Strong math and analytical skills.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$97K/yr – $156K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

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Associate Media Director

Publicis Groupe Holdings B.V · New York City, NY · On-site