Responsibilities

• Lead the development of holistic media strategies that align with brand goals, ensuring every tactic drives measurable business impact within the pharmaceutical landscape
• Drive media innovation by identifying and implementing key initiatives such as AI/ML integration, custom algorithms, and omni-channel audience segmentation
• Stay at the forefront of industry trends (including pharma-specific regulations and advancements) to author and socialize POVs, keeping both the internal team and clients ahead of the curve
• Partner with new business team to support growth efforts, contributing to brainstorms, tactical strategy, and high-stakes pitches—particularly within pharma and healthcare verticals
• Trusted Advisor: Serve as a strategic partner to senior-level clients (CMOs and Procurement), translating complex media data into actionable business narratives, with a strong understanding of pharmaceutical marketing dynamics
• Education & Guidance: Lead "Media 101" sessions and Media Days to empower clients with a deeper understanding of the landscape, including pharma-specific considerations such as compliance and audience targeting
• Performance Storytelling: Oversee high-level reporting and campaign wrap-ups that clearly demonstrate value-add wins, savings, and ROI
• Mentorship: Directly manage a diverse team (Planners, Supervisors, AMPs), creating personalized growth plans and fostering a culture of high performance and "team happiness."
• Operational Excellence: Standardize workflows and templates across brands to ensure efficiency and consistency
• Resource Management: Work with leadership to build staffing scenarios, ensuring proper resource utilization and agency profitability

Requirements

• Experience: 5–8 years in media planning with at least 2+ years of direct people management experience
• Pharma Experience (Required): Demonstrated experience working on pharmaceutical and/or healthcare brands, with a strong understanding of regulatory environments, compliance, and audience nuances
• Communication: Exceptional verbal and written communication skills; ability to present persuasively to C-suite executives
• Expertise: Deep knowledge of the media landscape, competitive tools, and emerging technologies
• Soft Skills: Strong negotiation and influence skills, a high level of attention to detail, and the ability to remain calm and effective under pressure
• Education: Bachelor’s degree in Marketing, Communications, or a related field (preferred)

Preferred

Benefits