Responsibilities

• Generate strategic media initiatives and lead the implementation of tailored media plans for healthcare/pharmaceutical clients.
• Play a critical role in understanding the changing media landscape and guiding internal and external partners on the best media strategies to achieve the client’s goals
• Oversee campaign strategy and development – includes tactical and partnership research, strategic recommendation, deck creation, client presentation, and any necessary follow-ups
• Responsible for quality control of media, overseeing daily tasks and responsibilities across the media team
• Develop strong, collaborative client relationships, instilling trust
• Provide input on new opportunities, develop plan recommendations, and determine budget allocation by medium based on client spend.
• Determine final budget allocation by medium, informed by any research or insight driven by media planning and taking into account the channel contact plan / brief. Responsible for media budgets based on client authorized spend.
• Manage timelines, projects, and communication with the team, helping with prioritization and goals
• Supervising, training, and developing skills of Supervisors, Planners, and Assistants to help promote team growth
• Manage vendor relationships, including regular vendor meetings to stay up to date on current media opportunities

Requirements

• Must have HCP/Pharma experience to be considered
• In-depth understanding of the healthcare/pharmaceutical industry, including regulatory requirements and compliance standards.
• Team leader, knows what it takes to manage a large group across a multi-faceted client
• Full knowledge of cross-channel planning and buying of digital media (Programmatic, CTV/OLV) and traditional media best practices, tools, and technologies
• Broadcast experience managing network integrations and relations
• A passion for staying abreast the ever-changing media landscape; using learnings to inform strategic discussions and decisions
• Confident and comfortable with presenting to clients and partners
• Ability to communicate data findings and reports in a clear, cogent fashion
• Ability to problem solve and foster team motivation
• A team player with a positive attitude and strong prioritization capabilities; someone who embodies a can-do attitude