Responsibilities

• Hands-on in planning and activation for both online and offline strategies for a new client in the B2B space
• Gather the research and data needed to formulate strategic plans that will grow client business
• Lead client relationship as day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Coordinate of streamlining omni-channel strategies with key partners
• Present strategic recommendations, soliciting feedback and ensuring team can execute on strategy to effectively hit goals
• Reports to Media Director, but acts as key day-to-day account lead over team
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Develop skills by participating in ongoing training, workshops, etc.
• Support in any new business pitches and related work as required
• Mastery of all relevant tools for reporting, analytics and competitive analysis

Requirements

• Bachelor’s Degree required
• Strong Understanding of media landscape
• 5+ years of hands-on media management experience in online advertising with a focus on performance
• In-depth experience with Search, Social, and/or Programmatic channels is a must
• Understanding of activation & optimization techniques across self-serve performance platforms a must
• 2+ years of demonstrated success in managing and leading people
• Proven ability to lead and manage teams
• Technically strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities
• Solid verbal and written communication skills, with polished presentations skills a must
• Ability to work successfully with teams on multiple projects under tight deadlines

Nice To Have

• Knowledge of offline media planning is a plus

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts