Associate Marketing Pipeline Strategy Cardiometabolic Director

New Jersey, USA (On-site)

$153K/yr – $267K/yrDirector/Executive10+ years expFull time

Posted 10 days ago

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Job Summary

Own shaping early commercialization by driving market assessments, TPP input, regulatory alignment, and cross-functional planning, while smoothing the transition from development to brand teams and continuously optimizing the product launch process.

  • Lead early commercial strategy for pipeline products in the US context
  • Align cross-functional teams across marketing, market access, and medical with global objectives
  • Coordinate knowledge transfer between clinical development and marketing to maximize product potential

Job Description

Responsibilities

  • Cross-Functional Collaboration & Planning: Help the Sr Dir foster early strategic alignment across cross-functional teams including marketing, market access, and medical to ensure a cohesive approach to early product commercialization. Collaborate with global commercial teams as the point of contact
  • Market Assessment and Opportunity Analysis: Oversee completion of thorough market assessments and opportunity analyses to identify target patient populations, unmet needs, and competitive positioning strategies
  • Target Product Profile (TPP) Development Support: Provide strategic input for TPPs, which then inform strategic input for clinical trial and regulatory strategy, to ensure alignment with commercialization goals. Collaborate with clinical and regulatory teams to understand clinical data / patient outcomes, identify market opportunities, address regulatory requirements, and shape product development strategies
  • Regulatory Compliance: Work closely with regulatory affairs to ensure early commercialization strategies comply with regulatory guidelines and industry standards
  • Deliver Early Commercial Strategy: Create early commercialization strategy per pipeline product, describing Where to Play, How to Win, and What to Do, that will maximize the value of the product and serve appropriate patients in the US. This includes: early brand vision, brand positioning, priority customer segments, messaging, value prop, and life cycle plan
  • Commercialization Transition: Facilitate the smooth transition of product strategy (from pipeline development) into TA Brand teams at the appropriate time. Ensure continuity of market research, therapy area knowledge, decision processes, and ongoing TA development activities during pre-launch years. Also, transfer knowledge between clinical development teams and marketing brand/therapy area teams, ensuring clinical insights, patient profiles, and early competitive positioning strategies are transferred to appropriate teams, to maximize product potential
  • Project Management and Coordination: coordinate transition between clinical development and commercialization teams, ensuring milestones are met. Identify and mitigate potential risks or challenges during the transition process, proactively addressing issues to minimize disruptions and ensure continuity of product development efforts
  • Continuous Improvement and Optimization: Develop continuous improvement initiatives to optimize the product transition process, implementing best practices, tools, and methodologies to streamline workflows and enhance efficiency

Requirements

  • Requires a Bachelor’s degree; Master’s degree preferred
  • Requires 10+ years of experience, including product marketing, product launch, product management, pipeline strategy development, new product planning, or related roles within the pharmaceutical industry
  • Requires knowledge of pharmaceutical regulatory requirements
  • Requires knowledge of drug development processes and requirements
  • Requires expert knowledge of the pharmaceutical industry, including competitive market dynamics, and trends, especially within preferred
  • Strategic mindset with ability to develop and execute innovative commercial strategies aligned with NNI objectives and market opportunities
  • Strong planning and organizational skills with high attention to detail and proven track record of results and follow up
  • Ability to manage complexity, including the management of work across competing priorities, functions, and time zones
  • Excellent written and verbal communication and stakeholder management skills, with ability to communicate to/with and influence senior leaders and collaborate with cross-functional teams across the organization
  • Project management skills, with the ability to lead and coordinate complex initiatives involving multiple stakeholders

Benefits

  • Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.
  • The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

Novo Nordisk

4.3 Glassdoor

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic disease and create long-term health.Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and work to treat, prevent, and even cure diseases that affect millions of lives. Founded in Denmark in 1923, today we employ more than 77,000 people in 80 offices around the world – all united by our bold purpose to drive change to defeat serious chronic diseases. Want to learn more? Visit www.novonordisk.com.This page isn’t intended for discussions about products. As such, postings or comments that contain product discussions may be removed. This page is for discussions about Novo Nordisk and its subsidiaries and the initiatives and projects we are involved in. While we welcome everyone to make comments, we reserve the right to remove those that are off-topic, abusive or intended to spam. Any questions specific to products should be made to your healthcare professional. If you wish to file an adverse drug reaction please contact Novo Nordisk’s office in the country you live in: https://www.novonordisk.com/contact-us/find-local-information.htmlFor other customer complaints, please contact us here: https://www.novonordisk.com/contact-us.htmlPlease keep in mind that Novo Nordisk A/S and its subsidiaries work within a highly regulated industry. Therefore, comments that pertain to legal matters or regulatory issues may be removed. Comments contained on this site come from members of the public, and do not necessarily reflect the views of Novo Nordisk A/S. Novo Nordisk A/S does not endorse or approve any content added by other LinkedIn users.Learn more about our privacy disclaimer and community guidelines here: https://www.novonordisk.com/data-privacy-and-user-rights/social-media-privacy-disclaimer.html

Founded in 1923
Copenhagen, Capital Region of Denmark, DNK
66K employees (3,095 in marketing)
87% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
503.1K
Monthly Google Ads Budget
$119
Traffic Source Mix
Search
49.5%
Direct
35.6%
Referral
9.2%
Social
4.9%
Paid
0.7%

Headcount Trend

Current headcount: ~66.4K

Marketing Team

Marketing Team Size
2,554 (4% of company)
Median Career Experience
20.5 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$22M
Last Raise
$22M
Post IPO Equity, 7 years ago

Funding History

  • Dec 2018
    Post IPO Equity • $22M

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