Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for mature products.
• Use customer segmentation and product value propositions to recommend product bundles.
• Understand customers using internal and external data to determine customer preferences.
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising or related field or a combination of education and experience providing equivalent knowledge.
• 3 years of marketing experience OR a combination of sales and marketing.
• Experience with advertising, and promotion principles and tactics.
• Excellent communication skills and proven results.

Preferred

• 1 year experience in program, product or brand management preferred.
• Project Management experience.
• Comfort with ambiguity
• Product or service marketing experience

Benefits

• This position is eligible for the following benefits: Annual Incentive Program, Medical/Pharmacy Plan, Dental, Vision, Life Insurance, Dependent Care Reimbursement Account, Health Care Reimbursement Account, Health Savings Account (HSA) (if enrolled in eligible health plan), Limited-Purpose FSA (if enrolled in eligible health plan and HSA), Transportation Reimbursement Account, Short-term disability (STD), Long-term disability (LTD), Employee Assistance Program (EAP), Fitness Center Reimbursement (if enrolled in eligible health plan), Tuition reimbursement, Transit programs, Employee recognition program, Pension, 401(k) plan, Paid time off (PTO), Holidays, Volunteer Paid Time Off (VPTO), Parental Leave