Associate Marketing Manager, Web Operations

San Diego, CA (Hybrid)

$83K/yr – $138K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Dexcom.com as the CMS and UX lead for DTC, shaping content, SEO, and conversion improvements at scale.

  • Own Dexcom.com CMS governance and cross-functional website projects end-to-end.
  • Must-have: Hands-on CMS experience (Drupal/WordPress and headless CMS).
  • Standout: Cross-functional leadership with measurable improvements in conversion paths.

Job Description

Responsibilities

  • Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
  • Partner closely with our internal Web-IT and CRM-IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
  • Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates
  • Drive optimization of Dexcom.com’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys
  • Expand reach and engagement across a broadening DTC audience through SEO-driven content and site optimization
  • Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
  • Identify and implement innovative experiences on Dexcom.com (testing, enhanced UX, emerging technologies, and advanced personalization tools)

Requirements

  • Travel Required: 15-25%
  • Typically requires a Bachelor's degree and 5 – 8 years of related experience.
  • Flex Workplace: Your primary location will be a home office. You will not have an assigned workstation and will work with your manager to determine office visit needs. You must live within commuting distance of your assigned Dexcom site (typically 75 miles/120km).
  • Hands-on experience managing and optimizing website CMS platforms (Drupal, Wordpress, etc) and ideally headless CMS (Contentful, Storyblok)
  • Project management experience with PM tools (e.g. Asana, Jira and Scrum framework)
  • A solid understanding of web UX principles (usability, accessibility) and tools like Figma and LucidChart
  • Familiarity with Agile project methodology and front-end web technologies (CSS, HTML5, Javascript)
  • A knowledge of modern AI search and AEO/SEO techniques
  • Strong cross-functional collaboration, organizing, problem-solving, presentation, and decision-making skills

Preferred

    Benefits

    • A front row seat to life-changing CGM technology.
    • A full and comprehensive benefits program.
    • Growth opportunities on a global scale.
    • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
    • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
    Dexcom logo

    Dexcom

    3.7 Glassdoor

    Empowering People to Take Control of Health Dexcom Corporation (NASDAQ DXCM) has been a pioneer in glucose sensing for more than 25 years. Since 1999, we have developed innovative technologies that transformed how people manage diabetes. Our products are part of people’s daily lives, empowering them to live confidently and feel more in control, free to pursue their dreams. Headquartered in San Diego, California, with operations around the world, Dexcom leads by listening to the needs of users, caregivers, and providers, to simplify and improve glucose management.

    Founded in 1999
    San Diego, California, US
    7.8K employees (293 in marketing)
    68% recommend to a friend
    81% CEO approval

    Traffic Signals

    Monthly Visitors
    2.4M
    Monthly Google Ads Budget
    $211.9K
    Traffic Source Mix
    Search
    36.7%
    Direct
    50.2%
    Referral
    7.3%
    Social
    3.8%
    Paid
    1.9%

    Headcount Trend

    Current headcount: ~8.1K

    Marketing Team

    Marketing Team Size
    233 (3% of company)
    Median Career Experience
    14 years
    Median Tenure
    3.8 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $2.2B
    Last Raise
    Post IPO Debt, 3 years ago

    Recent News