Responsibilities

• Email Channel Ownership: primary owner for email marketing strategy, execution, and optimization.
• End-to-end Email Execution: planning, coding, testing, deployment, and performance reporting.
• Email Calendar Governance: manage frequency, audience saturation, and prioritization.
• SFMC Journeys: design and optimize journeys to support campaign goals and engagement.
• A/B Testing Strategy: test design, analysis, and applying learnings to improve performance across subject lines, content, design, and send parameters.
• SFMC Hygiene and Governance: data extensions, suppression lists, sender reputation, and platform health.
• Email Platform Administration: onboard new users, troubleshoot with vendors, monitor usage and processes.
• Creative Collaboration: work with creative to develop templates and emails in SFMC with branding consistency and hands-on build support.
• Process Improvement: identify and implement improvements to email workflows and governance for efficiency.

Requirements

• Bachelor's degree in Marketing, Business Administration or Communications preferred or equivalent experience.
• Minimum 5 years of relevant experience in a marketing-driven organization.
• Advanced knowledge of marketing communications principles and practices.
• Experience working with and/or managing outside agencies.
• Strong oral and written communication, presentation, and analytical skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Working knowledge of Salesforce Marketing Cloud including journey building, A/B testing, and platform administration.
• Strong knowledge of HTML/CSS for email coding and troubleshooting.
• Experience with data management, segmentation, and governance in SFMC.

Preferred

• Insurance industry experience.