Associate Marketing Manager, Consumer Paid Media (Hybrid - Acton, MA or San Diego, CA)

San Diego, CA (Hybrid)

$90K/yr – $134K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the paid media planning and execution across social, search, CTV, and regulated campaigns, coordinating with an agency, tracking budgets, and translating learnings into cross‑functional actions.

  • Lead end-to-end activation with agency partners, ensuring testing, optimization, and timely cross-functional learnings.
  • Collaborate on assets and regulatory review to keep campaigns compliant and impactful across Meta, Google, TikTok, Reddit, and Snapchat.
  • Monitor budgets and pacing to keep media investments aligned with goals and deliverables.

Job Description

Responsibilities

  • Support the planning, execution, and optimization of paid media campaigns across online and offline channels (including paid social, paid search, CTV, and emerging platforms) and paid landing page content; actively monitor campaign performance and report results and key learnings
  • Work closely with our digital media agency on paid media planning and execution, testing, optimization, and performance data; communicate results and key learnings to cross functional stakeholders as required
  • Assist with budget tracking and pacing to ensure media investments are on track and aligned with goals
  • Collaborate with creative teams to produce campaign assets that will make an impact
  • Participate in the medical, legal, and regulatory (MLR) review process for all campaign assets, managing timelines and feedback
  • Stay current on media trends, new platforms, and opportunities for testing

Requirements

  • Bachelor’s degree
  • Minimum of 5+ years of related experience in digital paid media
  • Strong analytical skills and comfort with interpreting performance data
  • Proven skills in managing agency relationships, coordinating with external partners, and working cross-functionally with internal stakeholders
  • Ability to manage multiple paid media activations simultaneously, coordinate complex timelines, track deliverables, and ensure on time execution
  • Proficiency building campaigns within Meta Business Manager and Google Ads
  • Experience (or comfort) with platforms such as TikTok, Reddit, or Snapchat Ads Manager is a plus but not required
  • Comfortable operating in regulated environments

Preferred

  • Digital marketing agency experience
  • MBA
  • Med device or healthcare marketing experience
  • Experience working with reports in PowerBI

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • And additional employee wellness programs
Insulet Corporation logo

Insulet Corporation

4.1 Glassdoor

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Omnipod products are offered in 25 countries around the globe.HIRING SCAM ALERT Recently, individuals impersonating Insulet Human Resources members have offered fraudulent interviews and job offers to unsuspecting candidates. To help protect you from these scam artists, please be aware that:•Insulet will never interview a candidate over RingCentral, similar messaging apps or social media (i.e. Google Hangouts, WhatsApp, Facebook Messenger, etc.), or via text message.•Insulet will never send a company check or ask an applicant to pay a fee or purchase at home work/training materials in connection with an application for employment.•Insulet will never provide excess money to an applicant and ask the applicant to write a check for repayment.If you have any doubt about a job offer or any other communication purporting to come from Insulet, please reach out to us directly at 978-600-7000.If you receive any type of communication on behalf of Insulet that seems inappropriate or suspicious, please report this activity to: www.iC3.gov or www.stopfraud.gov.

Founded in 2000
Acton, Massachusetts, USA
4.6K employees (227 in marketing)
80% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
167K
Traffic Source Mix
Search
40.3%
Direct
48.9%
Referral
8.7%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
167 (4% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$629.5M
Last Raise
$450M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $450M
  • Mar 2009
    Post IPO Debt • $60M
  • Feb 2006
    Series E • $50M

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