Senior Analyst, Insights & Marketing Database
Avalara
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
1 day ago
Associate Marketing Analyst
Minneapolis, MN (Hybrid)
$54K/yr – $95K/yrMid LevelFull time
Posted 5 weeks ago
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Job Summary
Own analytics that translate Graco marketing data into action across web, ecommerce, and customer feedback to drive One Graco initiatives.
- Growth & Decision Support: Build dashboards and run ad hoc analyses to reveal marketing impact and emerging trends.
- Stakeholder Storytelling: Communicate findings clearly to diverse partners and automate reporting where possible.
- Cross-Functional Data Collaboration: Define data needs with web, ecommerce, and product teams to improve the customer experience.
Job Description
Responsibilities
- Analyze and report on web traffic, e-commerce, product information, sales, and more; deliver insights across Graco’s marketing organization.
- Utilize data visualization tools to develop dashboards that present key metrics and trends to support strategic decision-making.
- Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies.
- Concise and clear reporting of findings to a wide range of stakeholders to drive One Graco business strategy and automate reporting when possible.
- Deliver insights across customer feedback platforms; provide detailed reports to stakeholders using tools such as Adobe Analytics, Qualtrics, GA4, paid media platforms, etc.
- Create and share reporting requirements with partner teams responsible for building and maintaining data solutions.
- Manage requests to the marketing team using project management tools.
- Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion.
- Work with social media, web design, communications, and other experts to analyze trends and recommend improvements.
- Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience.
Graco
Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.
