Responsibilities

• Analyze and report on web traffic, e-commerce, product information, sales, and more; deliver insights across Graco’s marketing organization.
• Utilize data visualization tools to develop dashboards that present key metrics and trends to support strategic decision-making.
• Support ad-hoc analyses to understand marketing’s impact on the business, investigate emerging trends, and diagnose data discrepancies.
• Concise and clear reporting of findings to a wide range of stakeholders to drive One Graco business strategy and automate reporting when possible.
• Deliver insights across customer feedback platforms; provide detailed reports to stakeholders using tools such as Adobe Analytics, Qualtrics, GA4, paid media platforms, etc.
• Create and share reporting requirements with partner teams responsible for building and maintaining data solutions.
• Manage requests to the marketing team using project management tools.
• Manage assigned analytics requests, refinement and communication to stakeholders on status and time to completion.
• Work with social media, web design, communications, and other experts to analyze trends and recommend improvements.
• Collaborate with web, ecommerce, product information, and digital marketing teams to define data needs and develop strategies to improve customer experience.