Associate Manager, Toy Marketing - Monster High at Mattel, Inc. | El Segundo, CA | $110K/yr – $125K/yr

Mattel, Inc.

Associate Manager, Toy Marketing - Monster High

El Segundo, CA (On-site)

$110K/yr – $125K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own toy strategy and a multi‑segment roadmap while running end‑to‑end development from concept to launch.

Segment and channel ownership: define strategy, pricing ladders, and competitive positioning across core, premium, kid, and collector lines.
Cross‑functional product execution: partner with Design, Packaging, Development, and manufacturing to bring concepts to market and hit launch readiness.
Regional alignment and leadership storytelling: articulate roadmaps, market signals, and performance metrics to senior and regional teams.

Job Description

Responsibilities

Develop toy strategy by segment (core, premium, kid, adult collector, etc.) and by channel.
Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
Manage toy pricing architecture and competitive positioning across the portfolio.
Partner with leadership to build 3–5 year toy product roadmaps that balance innovation with refresh cycles.
Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
Lead global business reporting, analysis, and ongoing communication with regional teams and lines of business

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval