Responsibilities

• Campaign Management & Optimization
• • Manage media campaigns and projects and oversee execution across all channels (e.g., Paid Media, Paid Social, Paid Search, etc.) to support customer and revenue growth.
• • Manage outline of requirements and needs for all activations, owned and retailer campaigns, and launches; ensure all are received on schedule and are organized, routed for necessary approvals, and sent to agency for on-time delivery of all needs.
• • Manage overall media activation calendar and roadmap; manage identified projects from start to finish to ensure success of delivery and performance.
• • Support and brief creative and messaging needs for best-in-class ads, partnering with creative, copy, marketing teams, and global brand stakeholders.
• • Collaborate with a media agency on overall channel project management and monitoring KPIs to hit channel goals, keeping a pulse on business trends and suggesting shifts to optimize.
• • Assist in developing integrated, 360-degree activation plans for key Fenty campaigns, launches, and ongoing support, providing recommendations based on best practices, campaign needs, and global Fenty brand objectives.
• • Contribute to a continuous test and learn roadmap, iterating on learnings to inform ongoing optimization and improvement, sharing insights with global partners.
• • Support QA for all ad previews and placements pre-launch, ensuring proper functionality and visual correctness.

Reporting & Analysis

• Contribute to regular reporting on Fenty channel performance, highlighting insights, trends, and opportunities for continuous improvement to digital, cross-functional, and global Fenty teams.
• Analyze performance and retailer KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals for the Fenty brand.
• Own larger 360 channel and campaign reporting for review and insights, sharing with North America and global Fenty teams.

Budget & Invoicing

• Assist in managing Fenty paid media spend against budget, optimizing investment and strategies to balance efficiency and goals.
• Support the tracking and processing of Fenty paid media invoices in a timely manner for financial schedules.

Cross-functional Collaboration & Innovation

• Partner with marketing, social, and creative teams, as well as global Fenty brand partners, to identify creative opportunities for paid media channels.
• Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities to test for the Fenty brand, considering global applicability.
• Stay informed on paid media trends and performance, sharing insights with team leadership, cross-functional partners, and global Fenty stakeholders.,- Collaborate with global partners to ensure consistent brand messaging and campaign execution across regions.

Requirements

• 2+ years of paid media experience (eCommerce, retail, and/or DTC preferred), with demonstrated success driving results across multiple brands, platforms, and budgets.
• Understanding of current industry changes/pivots & experiencing navigating and pivoting through them.
• Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner.
• Strong working knowledge of marketing and analytics tools and technology (MMM, Google Analytics, Facebook Ads Manager, Google Ads, etc.)
• Experience managing agency and vendor relationships. Experience also with internal channel execution preferred.
• Able to balance creative and analytical thinking while being customer-focused and brand-obsessed.
• Thrives in collaborative, cross-functional environments, demonstrating strong self-drive, accountability, and the ability to function independently while being an effective team player.
• Ability to manage to the bigger picture but also willing to roll up their sleeves and dig in – no task is too small mentality.
• Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Ability to adapt to a dynamic, fast-paced environment & comfortable with navigating through ambiguity.
• BA/BS in a technical field from a leading university.

Benefits

• medical, dental and vision insurance
• flex paid time off program
• parential leave
• employee discount/perks
• a retirement plan with employer contributions
• Summer Fridays
• opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions