Responsibilities

• Support in the development and publishing of content and messaging for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging
• Own scheduling and publishing of brand social content across multiple channels
• Own community engagement, setting the standard and engaging with our social communities in a timely, on-brand and engaging manner, liase with customer service and store teams to support and track customer service issues where needed
• Assist in the creation and briefing of social-first content (imagery, social-first video, creative concepts, event coverage, etc.)
• Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns
• Support in the creation of influencer briefs, sending samples, product orders and tracking, and onboarding of influencers for all Banana Republic campaigns
• Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships
• Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic
• Proficiency in Instagram, TikTok, YouTube, Pinterest, and Facebook, understanding of all social media platforms and expanding landscape
• Enthusiasm for social media, influencers, fashion, storytelling and popular culture

Requirements

• 2+ years experience, inclusive of social media and influencer marketing, brand creative, content creation, and messaging
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Entrepreneurial spirit with the ability to work through ambiguity, think differently, and infuse strategic thinking into daily tasks
• Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.