Associate Manager, Influencer Marketing

Los Angeles, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own end-to-end influencer campaigns from discovery to reporting, coordinating creator selection, messaging, fulfillment, and logistics across product launches and key brand initiatives, while evolving creator communities and supporting events and UGC with cross-functional partners.

  • Campaign execution across product launches, DTC, Amazon, and brand initiatives
  • Creator discovery, recruitment, and relationship management
  • Tracking, reporting, and actionable insights to inform future programs

Job Description

Responsibilities

  • work cross-functionally with Social, Brand Marketing, Creative, Digital Marketing, and Ecomm teams to ensure creator selection, messaging, and campaign deliverables support broader marketing goals
  • support end-to-end execution of influencer campaigns across core product launches, DTC, Amazon, and key brand initiatives, including creator coordination, briefing, product fulfillment, timeline management, and campaign logistics
  • manage Tolstoy + support UGC initiatives across DTC product pages, landing pages + additional ecommerce needs in partnership with the ecomm team
  • co-lead execution of monthly creator mailers, including concept development, creator selection, fulfillment + performance tracking
  • support influencer + brand events through creator outreach, logistical coordination, gifting + on-site execution
  • proactively conduct ongoing creator discovery + recruitment to ensure continued growth of influencer communities
  • assist with monthly reporting + campaign recaps, tracking KPIs + identifying actionable insights to inform future programming
  • stay current with best practices, strategies + industry standards related to influencer marketing + how they can connect to overall brand strategies

Requirements

  • 2-3 years of experience working in influencer marketing is a must
  • a passion for beauty + knowledge of influencers is a must
  • strong familiarity with Tribe Dynamics, CreatorIQ, TYB + similar tools
  • proven experience with tracking/reporting
  • strong writing and communications skills
  • strong project management skills, including the ability to align + collaborate cross-functionally
  • extremely organized, detail-oriented + can multi-task in a fast-paced environment
  • excellent time management skills to meet tight deadlines + accommodate for shifting priorities
  • creative problem-solver who is solutions-oriented with a positive attitude +a can-do approach
  • strong analytical skills to evaluate success of campaigns, content and programs

Preferred

  • previous experience in beauty or hair preferred (agency or in-house)
  • BA/BA in Marketing, Communications, Public Relations, Business, or a related field preferred
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amika

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loved by stylists. powered by results. all hair is welcome.TMamika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of the earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. think of us at your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcomeTM.

Founded in 2009
Brooklyn, New York, USA
609 employees (126 in marketing)
80% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
328K
Monthly Google Ads Budget
$9.5K
Traffic Source Mix
Search
36.5%
Direct
51%
Referral
4.2%
Social
7.3%
Paid
0.8%

Headcount Trend

Current headcount: ~609

Marketing Team

Marketing Team Size
87 (14% of company)
Median Career Experience
8.5 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
3

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