Responsibilities

• Support our team’s key growth goals around single game ticket sales, group sales lead generation, and season ticket sales.
• Structure, manage, and optimize our email and SMS program, blending manual sends with automated content that is personalized and relevant to specific segments.
• Collaborate with the Business Intelligence Team to actively manage the our key segments in our CRM and ensure they are accurate and getting tailored communications.
• Develop new lead generation tactics and a suggested testing roadmap (e.g. tactics like pop-ups, online forms, giveaways, etc.).
• Own CMS updates, planning, and optimizations to our website, ensuring our site is accurate, functional, brand-aligned, and driving YoY growth for our ticketing goals.
• Build a roadmap of AB tests across our marketing channels; share results and how the learnings can be applied.
• Strengthen our marketing tracking program, building UTMs and using tools like Google Analytics and Tableau to report on the fan journey.
• Own weekly marketing reporting on email, site, SMS, and other digital channels that highlights learnings and areas for improvement.

Requirements

• Bachelor’s Degree or equitable experiences/certifications.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent communication skills, both written and oral.
• Highly analytical and data-driven, with the ability to review and distill complex data and insights to inform business decisions.