Associate Manager, DTC LATAM

Boston, MA (Hybrid)

$82K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive New Balance’s DTC strategy and regional retail growth across Latin America, aligning store, site, and marketing efforts.

  • Own regional DTC KPIs, P&L benchmarks, and omnichannel standards.
  • 3–5+ years in direct-to-consumer retail with strong analytics.
  • Cross-functional LATAM leadership spanning stores, merchandising, and marketing.

Job Description

Responsibilities

  • Partner with regional teams to define DTC KPIs, site metrics, P&L benchmarks, and operational standards, ensuring successful execution of strategic plans.
  • Lead best in class consumer experience across retail and digital, including in store activations, personalized journeys, and integrated service touchpoints.
  • Collaborate with LATAM merchandising to shape long term business plans and address needs in assortment, site merchandising, marketing, and inventory.
  • Partner with Global DTC Technology to enhance site functionality, innovation, and consistency, ensuring seamless consumer experiences across markets.
  • Oversee regional retail development—including new stores, remodels, visual merchandising, and outlet strategy—while supporting in store promotions, events, and training deployment.
  • Drive digital marketing strategy and omnichannel alignment, optimizing traffic, conversion, and customer experience across ecommerce and brick and mortar, with focus on Mexico and Brazil.

Requirements

  • Bachelor’s degree in marketing, business, analytics, or a related field.
  • 3–5+ years of direct‑to‑consumer retail experience with strong financial, analytical, and retail math skills.
  • Proficiency in ecommerce platforms and analytics tools, with the ability to influence and drive results in partner‑led environments.
  • Willingness to travel internationally.

Preferred

  • Experience in footwear, apparel, or athletics industries preferred, along with familiarity across Latin America.
  • Bilingual English/Spanish preferred.

Benefits

  • New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
  • We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
  • You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
  • Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
  • Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
  • Flexible Work Schedule
  • North American hybrid model with three in-office days and four weeks per year Work from Anywhere option to maintain flexibility.
New Balance logo

New Balance

3.9 Glassdoor

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Founded in 1906
Brighton, MA, US
9.9K employees (1,403 in marketing)
71% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$289.1K
Traffic Source Mix
Search
37.3%
Direct
54.6%
Referral
4.1%
Social
2.7%
Paid
1.1%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
985 (9% of company)
Median Career Experience
13 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$80K
Last Raise
$80K
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant • $80K

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