Responsibilities

• Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets
• Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership
• Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives
• Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies
• Advise on budget allocation across channels based on last touch and MMM performance
• Collaborate closely with internal Creative teams and external agencies to develop compelling and high-performing ads that resonate with our target audiences
• Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem-solving
• Creation and maintenance of AI agents and agentic workstreams

Requirements

• 3+ years of hands-on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. LinkedIn and Reddit experience is a plus
• Prior experience overseeing acquisition, retail, or e-commerce campaigns with clear results
• A collaborative spirit and a track record of working effectively with teams, including Marketing, Creative, and Analytics
• An understanding of and practical experience in crafting and implementing brand lift, conversion lift, A/B and multivariate testing methodologies
• Ability to translate complex data into actionable insights and strategic recommendations
• Consistent history of leading and balancing multiple projects and campaigns simultaneously, showcasing organizational and prioritization abilities
• Significant expertise in media-specific spreadsheet functionalities, including use of pivot tables, VLOOKUPs, and relevant media formulas for data manipulation and analysis
• A clear and comprehensive understanding of media pacing, flighting strategies, and the nuances of managing channel-specific budgets
• Familiarity and proficiency with Google Workspace tools (Sheets, Docs, and Slides)

Preferred

• Experience presenting to small groups, including Director+ and cross functional stakeholders is preferred
• Experience creating media-specific agentic workstreams is a bonus