Associate Influencer Strategist, Influencer at M Booth | New York, USA | $56K/yr – $70K/yr

M Booth

Associate Influencer Strategist, Influencer

New York, USA (Hybrid)

$56K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own influencer strategy and program management for culture-forward campaigns across brands, driving end-to-end execution and cross-functional impact.

Must-have: 2–3 years in influencer/ tastemaker activation and program management.
Standout: End-to-end ownership from strategy to contracting to content management.
Standout: Strong negotiation and contract review skills with clear production terms.

Job Description

Responsibilities

Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
Instrumental in the day-to-day management of collaborations and partnerships
Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Requirements

2-3 years of experience
Bachelor’s Degree
Experience with tastemaker/influencer ID, negotiation, contracting and activation management
Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
What and who is trending and applying that to influencer programming in both planned and real-time moments
How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments

Preferred

Experience in influencer marketing, CPG, food or spirits experience a plus
In touch with cultural and industry trends
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
SALARY: $56K - $70K
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client’s office, on the road with them or attending an industry event.
For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
If you plan on working remotely, we can accept applicants from the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval