Own lifecycle email and SMS programs for DTC growth, driving launches, promotions, and retention.

• Plan, build, and deploy email and SMS campaigns that support product launches, promotions, and brand initiatives.
• Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs.
• Ensure all campaigns are aligned with brand messaging, marketing calendars, and business goals.
• Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue attribution.
• Conduct A/B testing across subject lines, creative, segmentation strategies, and send timing to improve campaign performance.
• Identify opportunities to improve customer engagement, retention, and lifetime value through data-driven insights.
• Build and manage audience segmentation strategies to deliver relevant and personalized customer experiences.
• Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns.
• Support the development of customer journey strategies that enhance engagement across the marketing funnel.
• Partner with creative teams to develop engaging email and SMS content and design.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3–5 years of experience in email marketing, lifecycle marketing, or CRM marketing, preferably within DTC or e-commerce environments.
• Experience managing email marketing platforms such as Klaviyo, HubSpot, or similar tools.
• Strong understanding of email marketing performance metrics and lifecycle marketing strategies.
• Experience with A/B testing and performance optimization initiatives.
• Familiarity with customer segmentation and personalization strategies.
• Proficiency in analytics tools such as Google Analytics or similar reporting platforms.
• Strong communication and collaboration skills.
• Highly organized with the ability to manage multiple campaigns and deadlines.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!