Associate Email Developer

Rockford, MI (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive email development and optimization in SFMC to boost retention and revenue.

  • Own coding, QA, and advanced scheduling of emails in SFMC.
  • Must-have: 1+ years of email marketing with HTML/CSS and deliverability.
  • Standout: Hybrid in-office schedule and cross-team collaboration.

Job Description

Responsibilities

  • Execute and optimize marketing to drive a seamless consumer experience through email message HTML coding, proofing, targeting, and advanced scheduling.
  • Deliver email content that is optimized for all viewing experiences across clients, devices, and viewing modes.
  • Develop and advise retention team and brand partners on advanced coding solutions and opportunities within the SFMC tool suite.
  • Remain current on Salesforce updates and industry trends. Adapt existing programs and strategies accordingly and surface new opportunities.
  • Review incoming project briefs, develop solutions, communicate with stakeholders, manage workflow, and track any parallel development or dependencies.
  • Partner with brand teams and CRM for alignment of short and long term strategies.
  • Analyze and compile key learnings from email programs in order to optimize performance.
  • Be able to pivot quickly to accommodate the adaptive priorities in a retail environment.
  • Enjoy learning and facing technical challenges. Actively pursue personal growth.
  • Work closely with the content team to ensure brand aligned and effective email campaigns.

Requirements

  • 1+ years of email marketing experience with understanding of audience segmentation, lifecycle marketing, email development best practices, and deliverability.
  • Technical fluency with HTML and CSS for email templates
  • Excellent analytical skills critical. Able to analyze data, understand the story behind the numbers, and be able to formulate and communicate recommendations to business partners.
  • Strong verbal and written communication skills.
  • Strong technical knowledge relevant to typical ecommerce environment

Preferred

  • Salesforce, SQL, and AMPscript experience preferred.
Wolverine Worldwide logo

Wolverine Worldwide

3.5 Glassdoor

Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.

Rockford, Michigan, USA
4.6K employees (553 in marketing)
53% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
76.8K
Traffic Source Mix
Search
30.8%
Direct
43.5%
Referral
12.5%
Social
11.4%
Paid
1.5%

Headcount Trend

Current headcount: ~4.7K

Marketing Team

Marketing Team Size
404 (9% of company)
Median Career Experience
14 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity

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