Associate Director, Strategy (Influencer Marketing)

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end strategic engine for social-first growth, turning data and qualitative insight into clear, action-ready recommendations that lift client performance and staff output across influencer, community, earned, experiential, and owned channels.

  • Strategic Leadership: Define and deliver integrated strategies across major projects and growth opportunities with measurable outcomes for clients and the business.
  • Partnered Problem-Solving: Translate complex business challenges into actionable direction that accelerates creator performance and client expansion.

Job Description

Own and lead strategy across client growth and account delivery, turning insights into actionable, measurable recommendations.

  • Independently lead senior-level strategy work end-to-end across client and business growth opportunities and ongoing account delivery.
  • Turn qualitative and quantitative insights into clear, actionable recommendations that drive measurable outcomes for clients and the business.
  • Own the quality and delivery of strategic work across major projects or workstreams within larger accounts or business contexts.
  • Architect integrated, social-first strategies with fluency across Influencer, Community Management, Earned, Experiential, and Owned, with a clear POV on how each lever drives audience, business, and brand outcomes.
  • Partner with clients to define the true nature of the business problem before solutioning, translating data-backed recommendations into clear direction that drives real creator performance.
  • Define KPIs, measurement frameworks, and success metrics for strategic recommendations in alignment with Business Intelligence, and continuously adapt strategy based on performance and market shifts.
  • Recommend strategic direction and help guide key decisions on assigned accounts, pitches, and workstreams.
  • Drive constant strategic innovation by introducing new frameworks, tools, and points of view that elevate the team’s output.
  • Lead strategy across major RFPs, proposals, pitches, and existing client expansion opportunities.
Viral Nation logo

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
450 employees (130 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~450

Marketing Team

Marketing Team Size
109 (24% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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