Responsibilities

• Work with the strategy team to translate the strategic platform to social media, experiments with new ad units and platforms while delivering paid social plans designed to meet client goals
• Present plans to internal partners and client groups
• Work closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results
• Serve as resource in terms of gathering and distributing research around the industry or our clients
• Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns:
• Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.
• Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns

Requirements

• Demonstrated enthusiasm for digital marketing with strong working knowledge of social media
• Team player who is able to balance multiple workstreams, collaborate effectively, and clearly communicate
• Proactive ability to multi-task, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
• Hands-on-keyboard experience with primary buying platforms and formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest)

Preferred

• Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat – Crossix is a plus)

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
• To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
• We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.