Associate Director Social Media

District of Columbia, USA (On-site)

$113K/yr – $193K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and scale the internal influencer program for healthcare employees, turning physician voices into trusted social content across Instagram, LinkedIn and TikTok while staying compliant with healthcare guidelines.

  • Growth & governance: Build alignment with senior social leads and coordinate visibility and approvals with corporate comms, marketing and local teams.
  • Content ownership: Develop concepts, storyboard video, and ensure engaging, accessible storytelling for physician voices.
  • Publishing & analytics: Run publishing operations, captions and thumbnails, boost and amplify with partners, manage communities, and report insights to leaders.

Job Description

Responsibilities

  • Partner with senior social leads to scale the internal influencer program and coordinate with corporate comms, marketing and local teams for visibility and approvals.
  • Own physician voices across Instagram, LinkedIn and TikTok with concept development, video storyboards, and editing support to drive engagement.
  • Oversee publishing operations, captions, thumbnails, boosts, amplification, community management, and reporting to leadership.

Requirements

  • 8+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries
  • Proven deep platform knowledge of Instagram, TikTok and video best practices
  • Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
  • Experience advising cross functional partners on video strategy and best practices mapped back to business goals
  • Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
  • Proficiency with social media analytics platforms, and content creation
  • Ability to turn insights into action
  • Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
  • Demonstrated familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
  • Demonstrated willingness to stay current on platform algorithms and policy updates

Benefits

  • a comprehensive benefits package
  • incentive and recognition programs
  • equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
  • No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K

Marketing Team

Marketing Team Size
1,070 (1% of company)
Median Career Experience
19 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

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