Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
1 day ago
Associate Director Site Direct & Programmatic Media
Dallas, TX (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive integrated site direct and programmatic media for client accounts, turning goals into channel plans while leading senior strategy and performance discussions.
- Must-have: 6+ years in omni-channel digital media planning and buying with DSP, CM360, and direct-IO experience.
- Standout: Senior leadership across planning, analytics, and vendor relationships with cross-channel scope.
Job Description
Responsibilities
- Lead the development of integrated site direct and programmatic media strategies aligned to client business objectives and KPIs
- Serve as a senior point of contact for assigned accounts, guiding strategy, performance discussions, and channel recommendations
- Translate client goals into actionable, channel-specific approaches, ensuring alignment across planning, buying, and measurement
- Partner with Planning, Account Management, and Analytics teams to ensure programmatic and site direct efforts are fully integrated within broader media strategies
- Contribute to new business efforts and new account onboarding
- Own performance outcomes across assigned accounts, ensuring site direct and programmatic campaigns deliver against client KPIs and business objectives
- Lead performance strategy and optimization direction, guiding teams on prioritization, test design, and optimization approaches across channels including display, video, CTV, audio, and native
- Oversee campaign execution through Managers and Buyers, ensuring consistency, accuracy, and adherence to best practices
- Establish and administer performance standards, holding teams accountable to pacing, delivery, and financial accuracy across campaigns
- Provide senior-level guidance on complex campaign structures, measurement strategies, and optimization challenges, serving as a key escalation point for performance-related issues
Requirements
- Bachelor’s Degree and 6+ years of experience in omni-channel digital media planning and buying, including both site direct and programmatic channels
- Demonstrated leadership experience of at least 3+ years managing accounts and mentoring team members
- Strong hands-on expertise with DSP platforms (The Trade Desk preferred) and skilled knowledge and practice with direct-IO media buying processes
- Comfortable with campaign management systems (CM360) and reporting tools (DOMO, Placer, etc.)
- Deep understanding of tracking methodologies, ad servers, attribution models, and measurement best practices
- Proven ability to present to clients and lead performance discussions with confidence and clarity
Preferred
- Experience in B2B, Healthcare, and/or QSR/Restaurant verticals is a plus
- Prisma experience a plus
- Experience with or exposure to AI tools and automation within digital media workflows a plus
Benefits
- comprehensive medical, dental, and vision coverage
- FSA, HSA (with company contribution)
- Life & Disability insurance
- a 401(k) with company match
- paid time off that starts strong and grows with you
- paid holidays
- parential leave
- volunteer time and a birthday day off
Moroch
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity.As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
Traffic Signals
Monthly Visitors
5.1K
Traffic Source Mix
Search
28.6%
Direct
46.8%
Referral
5.9%
Social
17.2%
Paid
1.5%
Headcount Trend
Current headcount: ~446
Marketing Team
Marketing Team Size
150 (34% of company)
