Responsibilities

• Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities
• Drive brand awareness, affinity, and cultural relevance through a content strategy that balances our entertainment-first approach with educational brand and product storytelling
• Define monthly social content priorities across Instagram, TikTok, and new channels, collaborating with our Social Content Producer and the larger brand/creative team to ensure our content mix ladders up to key social and brand objectives
• Oversee the social content strategy and calendar across all platforms, inclusive of owned content, brand collaborations, and influencer partnerships
• Support the team in all concepting, filming, and editing — ensuring brand and creative alignment
• Propose and drive opportunities for platform expansion beyond our core social channels (Instagram and TikTok)
• Set the vision and strategy for Graza’s influencer and creator marketing program, partnering with our Influencer Marketing Manager and the broader team to shape how Graza’s brand and products show up across every corner of the internet
• Strategize and execute on talent-driven creative campaigns and activations that connect the brand to larger cultural moments
• Lead the strategy and planning of all VIP / influencer gifting initiatives
• Spearhead our IRL VIP/ influencer activation strategy, identifying and proposing opportunities to bring our community together in real life