Responsibilities

• Vertical GTM Strategy: Own the go-to-market strategy for PubMatic’s priority verticals, including Political, Pharma and Gambling, and lead the identification and activation of high-potential expansion verticals (Auto, Travel, and others). Define the narrative, the proof points, and the path to revenue.
• Launch Excellence: Build and execute repeatable launch processes for vertical-specific capabilities, packaging updates, and segment-driven initiatives, ensuring every launch is positioned to win.
• Sales Confidence: Enable sales teams to confidently engage vertical buyers, not just with what PubMatic offers, but why it matters to their specific compliance requirements, audience strategies, and performance goals.
• Market Expansion: Partner with sales teams to create vertical-specific programs that grow share of wallet in existing accounts and break into new client segments within each category.
• Product + Market Fit: Partner closely with Product to synthesize customer, market, and competitive insights into business cases and strategic recommendations that shape the roadmap and ensure our capabilities evolve to meet the needs of priority verticals.
• Demand Acceleration: Work with marketing to develop content strategies, thought leadership, case studies, category reports, that build PubMatic’s credibility and fuel adoption within key verticals.

Requirements

• Vertical Market Fluency: Deep familiarity with the dynamics, regulations, and advertising sensitivities of regulated and emerging advertising categories, or a demonstrated ability to get up to speed quickly in complex categories.
• Ad Tech Foundation: Solid understanding of programmatic advertising, how buyers, sellers, and data interact , and how vertical-specific requirements (brand safety, compliance windows, audience restrictions, performance) shape strategy.
• Scrappy Execution: Proven ability to move quickly, test and learn, and deliver results in environments with high expectations and finite resources.
• Launch Leadership: Comfort running vertical-specific launches and programs with autonomy, from positioning and messaging through enablement and field activation.
• Sales-Led GTM Expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell within complex, high-compliance accounts.
• Market Intelligence: Ability to synthesize competitive dynamics, buyer trends, and regulatory shifts into actionable insights for product and commercial teams.
• Communication Skills: Ability to distill complex category dynamics into clear, compelling narratives, in writing, in presentations, and in front of clients and prospects.

Benefits

• Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.