Associate Director, Paid Social

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive advertising program leadership and cross-functional governance across client teams.

  • Own and lead the Advertising team across client accounts, including onboarding.
  • 5+ years managing social/search campaigns and delivering optimized results.
  • Cross-functional collaboration with business development, engineering, and legal on governance.

Job Description

Responsibilities

  • Effectively manage and lead all Advertising team members on particular client team(s)
  • Identify training and development needs of client team and broader functional team
  • Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
  • Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
  • Lead hiring process for Advertising team members on their client team
  • Oversight for on boarding new clients within their office location
  • Ensure integration with other functional teams
  • Determine how to increase and expand paid media services for their clients
  • Help identify and test new channels and products, highlighting results and sharing across organization and externally
  • Ensure advertising strategy aligns with client’s overall business goals
  • Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
  • Main point of contact for search engine partners
  • Oversee terms and conditions, IOs, etc, including legal review and team communication
  • Point of escalation for engine related issues
  • Manage logins, ensure compliance
  • Responsible to ensure all client teams are informed of new products and engine enhancements
  • Coordinate presentations from providers for Advertising team or broader agency
  • Coordinate QBR from key engine partners

Requirements

  • Bachelor’s degree in marketing, advertising or communications
  • 5+ years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns
  • Possess advanced knowledge of direct marketing principles and strategies
  • Have polished presentation, communication and listening skills

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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