Associate Director, Paid Social

New York City, NY (On-site)

$120K/yr – $130K/yrSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid social leadership with a data driven, client aligned strategy, budget governance, and cross channel collaboration to maximize media results.

  • Growth Strategy: Align client goals with paid social plans, budget allocation, and partner negotiations.
  • Campaign Execution & QA: Oversee builds, tracking, audiences, timing, and QA for delivery excellence.
  • Team & Stakeholder Enablement: Mentor juniors, drive process improvements, and coordinate with other channels and internal partners.

Job Description

Responsibilities

  • Understands client goals and business needs and acts as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations ; Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.
  • Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
  • Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.
  • Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients ; Key participant in strategic media planning and execution.
  • Plays an active role in conflict resolution. Identifies , manages, and resolves problems before they escalate.
  • Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
  • Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team
  • Oversee Asana for task management and team collaboration
  • Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
  • Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Requirements

  • Substantial experience in account management, planning, and/or performance media experience
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
  • Extensive experience writing and presenting relevant information
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Demonstrated ability to grow junior talent and help develop team skills / careers
  • Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Preferred

  • Agency experience preferred

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Omnicom Media logo

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

Recent News