Associate Director, Paid Social Media

New York City, NY (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead paid social campaigns across multiple platforms, turning strategy into actionable tactics while guiding a cross-functional team and maintaining strong client relationships.

Job Description

Responsibilities

  • Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit
  • A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
  • Providing strategic leadership based on an in-depth knowledge of each clients’ business.
  • Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
  • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
  • Skilled in leading day to day client relationships
  • Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
  • Balancing and meeting deadlines and challenges with strong organizational skills.
  • A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
  • Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.

Requirements

  • 5+ years’ working with paid social media and strategy. Media agency experience is highly desirable.
  • Experience in managing large budgets (six figure monthly budgets, minimum).
  • A thorough understanding of the paid social media landscape and how it’s evolving.
  • Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
  • Participation in new business.
  • Strong listening skills believes good thinking can come from anyone and any place.
  • A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Benefits

  • - Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • - Open/Flexible PTO/Annual leave with US & UK specific policies
  • - Sponsored healthcare options and agency-wide physical & mental health support
  • - 401k with company match (USA), and generous Pension (UK)
  • - Paid sabbatical at significant milestone anniversaries
  • - Generous paid parental leave policy
  • - Life milestone recognition & support
  • - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • - Cell phone/tech reimbursement
  • - Student Loan payment plan (US)
CROSSMEDIA logo

CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~323

Marketing Team

Marketing Team Size
99 (31% of company)
Median Career Experience
8 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
10

Recent News