Associate Director, Paid Social Media

New York City, NY (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross channel paid social leadership across multiple platforms and translate strategy into accountable campaigns while mentoring the team and shaping client partnerships.

  • Cross account ownership: strategic multi‑account plans across Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit with clear learning agenda and operational accountability.
  • Team leadership: mentor and manage day to day client relationships and internal partners to drive cohesive execution.
  • Measurement and optimization: align brand and direct response initiatives with platform level tracking and holistic performance signals.

Job Description

Responsibilities

  • Manage a team in planning and executing campaigns on a mix of platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit
  • A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
  • Providing strategic leadership based on an in-depth knowledge of each clients’ business.
  • Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
  • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
  • Skilled in leading day to day client relationships
  • Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
  • Balancing and meeting deadlines and challenges with strong organizational skills.
  • A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
  • Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals
CROSSMEDIA logo

CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~323

Marketing Team

Marketing Team Size
99 (31% of company)
Median Career Experience
8 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
9

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