Associate Director, Paid Media & Growth —Contract at Sia Experience | New York City, NY | $100/hr – $125/hr

Sia Experience

Associate Director, Paid Media & Growth —Contract

New York City, NY (Remote)

$100/hr – $125/hrSenior Level8+ years expContract

Posted 2 months ago

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Job Summary

Lead end-to-end paid media growth across Google, Meta, TikTok, YouTube, and programmatic channels for B2C and B2B, linking in-platform activity to full-funnel outcomes.

Own forecasting, budget reconciliation, and scenario planning to steer channel investments and meet KPIs.
Set and communicate growth narratives to senior clients, with cross-market adaptation and alignment with CRO and analytics on landing pages and onsite conversion.
Lead attribution, measurement frameworks, testing programs, and the integration of paid media with broader business outcomes.

Job Description

Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.
Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders. Set clear expectations when strategy shifts are required, before, during, and after execution.
Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.
Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.
Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.

Sia Experience

3.0 Glassdoor

Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility. We partner with clients to resolve challenges and capitalize on opportunities. We believe that in today’s world of change and disruption, optimism is a force multiplier.

Founded in 2009

Paris, Île-de-France, FRA

97 employees (41 in marketing)

www.siaxperience.com

23% recommend to a friend