Associate Director, Out of Home

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own OOH media strategy across teams while shaping the campaign direction with clients and internal partners.

  • Own campaign strategy direction and cross-functional alignment with clients and internal teams.
  • Lead a team of planners across offline and online media, driving performance and staying ahead of market trends.

Job Description

Responsibilities

  • collaborating with clients to help lead the strategic direction with the team.
  • The AD is responsible for communicating with interdepartmental teams to develop a holistic campaign strategy which supports client goals.
  • identifying and educating on emerging market trends and technologies as they relate to specific campaigns.
  • Communicating with management on account and group status
  • Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
  • Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
  • Provide POV for staff and clients on new technologies and vendor partners
  • Build strong relationships with senior-level client counterparts and manage day-to-day relationships
  • Manage team of Supervisors, Planners and Assistant Media Planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment
  • Analyze competitive activity in the marketplace

Requirements

  • Minimum of 5+ years of OOH media planning experience;
  • Strong team management and interpersonal communication
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Excellent skills in MS Office: Excel, Word and PowerPoint
  • Knowledge of Adobe Photoshop, InDesign a plus

Preferred

  • Luxury client experience a plus
  • Knowledge of Adobe Photoshop, InDesign a plus

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
Hearts & Science logo

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
25

Recent News