Associate Director, OOH

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 days ago

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Job Description

Responsibilities

  • Responsible for communicating with management on account and group status
  • Identify client goals/objectives and lead the development of OOH strategies and tactics for current campaigns
  • Oversee and implement tactical planning, negotiation, activation, and maintenance of designated OOH media campaigns within offline and online environments
  • Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
  • Provide POV for staff and clients on new opportunities and vendor partners
  • Build strong relationships with senior-level client counterparts and manage day-to-day relationships
  • Analyze competitive activity in the marketplace
  • Have a thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements
  • Have an ability to write clearly and concisely and present orally in an articulate and confident manner
  • Have thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing

Requirements

  • Minimum of 5+ years of OOH media planning experience
  • Luxury client experience a plus
  • Strong team management and interpersonal communication
  • Strong negotiation skills
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Excellent skills in MS Office: Excel, Word and PowerPoint
Hearts & Science logo

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
24

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