Associate Director

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the social strategy and influencer partnerships, driving integration with brand work and cross-agency collaboration to deliver authentic, social-first campaigns that meet client goals.

  • Social & Brand Strategy: align social storytelling with brand objectives and cross-functional campaigns
  • Influencer Partnerships: identify, brief, and manage authentic creators to meet brand goals
  • Collaboration & Delivery: lead multi-agency teams, oversee briefs and asset development to deliver high-quality social content

Job Description

Responsibilities

  • Shape: Be a confident source of direction and a thought leader for both mindsets and craft among your client partners, strategy peers and the broader team to transform social experiences.
  • Innovate: Open doors, hunt for opportunities to create transformative work and change. Be on the pulse of influencer marketing trends to ensure creative, maximum exposure
  • Advocate : Pull senior stakeholders along with you to prove the power of social-first work and thinking .
  • Collaborate : Skillfully work as one integrated team with clients and SMEs across a network of high-performing WPP agencies and IAT partners to create impactful work.
  • Build: Be relentless in your pursuit of helping our client have the best social media presence in the world through a focus on customer behavior and a passion for identifying what’s next.
  • Connect : Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships

Requirements

  • Be the “go-to” thought leader and expert in driving integration between social and brand strategy and engagement planning.
  • Create and conduct influencer briefs for creatives and influencers
  • Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
  • Create communications that meet client objectives in the areas of social media strategy, digital platform and campaign development, research, content amplification and analytics
  • Serve as a primary point of contact for clients, addressing issues thoughtfully and effectively
  • Manage multiple campaigns from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring the work delivers impact and value
  • Create synergies between social and other disciplines: PR & Influencer, Customer Engagement & Commerce, Data & Analytics, and Media.
  • Lead innovation and implementation of key strategic frameworks in social and brand strategy with the ability to develop end-to-end solutions with social at heart.
  • Oversee quality and development of creative (concept) briefs and briefings as well as asset briefs to meet modern marketing needs to drive concept to content across experience seamlessly connecting social to the full ecosystem.
  • Be the key player in new briefs representing the agency and the social expertise.
  • Understands influencer search tools and platforms to assess the effectiveness of an influencer
  • Be a key player in the development of social and influencer playbooks/toolkits for multiple clients
  • Build strong relationship with creative leaders and creative community.
  • Become strong contributor in a global thought-leadership network.

Benefits

  • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed.
  • We'll give you the autonomy to seek out new paths and better ways of doing things.
  • We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network.
  • And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.
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Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Founded in 1948
New York, New York, USA
11K employees (4,203 in marketing)

Traffic Signals

Monthly Visitors
289.9K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
49.7%
Direct
35.8%
Referral
7.9%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~11.2K

Marketing Team

Marketing Team Size
1,885 (17% of company)
Median Career Experience
12 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

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