Responsibilities

• Lead Performance Media Strategy
• Develop annual and quarterly performance marketing strategies aligned with client business objectives.
• Lead cross-channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
• Partner with senior agency leadership to build integrated full-funnel media plans that connect awareness initiatives to downstream business outcomes.
• Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
• Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
• Drive innovation through ongoing testing frameworks, audience expansion strategies and platform advancements.
• Strategic Performance Leadership
• Provide strategic oversight across: Google Search, Microsoft Ads, LinkedIn Campaign Manager, Meta, Demand Generation campaigns, Remarketing, Performance Max and affiliate marketing
• Measurement, Attribution & Analytics
• Serve as the agency's subject matter expert on performance measurement.
• Responsibilities include: Offline Conversion Imports, CRM integrations, Salesforce reporting, Marketing attribution models, Pipeline reporting, Revenue attribution, multi-touch attribution, Customer Acquisition Cost (CAC), Cost per Opportunity, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Closed Won reporting
• Translate complex performance data into strategic business recommendations that connect media investment directly to revenue outcomes.
• Client Leadership
• Act as the senior day-to-day strategic partner for the client by leading quarterly business reviews, facilitating executive presentations, guiding media investment decisions, recommending budget reallocations.
• Confidently communicate with executive stakeholders and provide consultative recommendations backed by data.
• Team Leadership
• Guide, coach, and mentor a team of Supervisors, Senior Planners, and Planners, directly supporting their career development and professional growth.
• Review strategic recommendations and audit media plans to ensure high-quality delivery, while training team members on advanced optimization strategies.
• Establish media planning best practices and foster collaboration across paid media, analytics, strategy, and creative teams to drive unified campaign success.