Associate Director, Media Analytics (CPG) at Starcom | Chicago, IL | $112K/yr – $161K/yr

Starcom

Associate Director, Media Analytics (CPG)

Chicago, IL (Hybrid)

$112K/yr – $161K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own measurement and analytics that drive media decisions, balancing KPI development, data visualization, and test-and-learn roadmaps for client campaigns.

Measurement Strategy: Build and own data-driven plans that inform media buying, targeting, and budget allocation.
Data Visualization & Storytelling: Translate complex data into client-ready insights that steer media decisions and client conversations.
Learning & Collaboration: Define learning agendas, address complex research challenges, and mentor teams to scale analytics across brands.

Job Description

Responsibilities

Execute and lead measurement to inform media buying and drive campaign performance.
Develop KPI discussions and technology integrations that improve data range, quality, or efficiency.
Guide teams on data visualization to build stories that influence decisions.
Develop data strategies and playbooks for next‑gen targeting.
Collaborate with client contacts to understand business goals and challenges.
Build learning agendas and test‑and‑learn measurement roadmaps tied to business questions and goals.
Translate data into media planning, targeting, and budget allocation insights that optimize ad spend.
Support media and audience analytics with precision audience recommendations and data mining for insights.
Lead and support analytics, modeling, and data‑driven learning initiatives across campaigns.
Mentor direct reports and drive day‑to‑day analytics while contributing to cross‑brand roadmaps.

Requirements

Bachelor’s degree preferred in marketing, advertising, or related field.
5+ years in media, marketing research, or digital analytics and insights.
2+ years of people management experience and client management history.
Strong project management, organizational, and communication skills.
Solid grounding in traditional and digital media advertising effectiveness.
Familiarity with syndicated and customer data environments and the measurement vendor landscape.
Experience with statistical software (SAS, R, Python) is a plus; advanced Excel skills.
Experience with visualization tools (Tableau, Datorama, GoodData) is a plus.
Familiarity with relational databases and data concepts.
Ability to translate complex data to actionable media planning and insights.

Preferred

Experience with visualization tools such as Tableau, GoodData, Datorama is a plus

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Adoption, surrogacy, and fertility support
Pet adoption assistance
Health and wellness reimbursements and employee assistance programs
Tuition assistance
Flexible time off and holidays
Matching gifts programs
Flexible working arrangements
Work Your World program for remote work options
Employee resource groups

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval