Responsibilities

• Implement and manage key elements of the U.S. Consumer Marketing plan to drive demand for the product.
• Omnichannel campaign implementation including Television, Print/Mail, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, strategic content creation, Agency collaboration, materials and inventory management, budget management, management of review materials schedule and process.
• Contribute to, and implement consumer strategy, communications planning and tactical plans
• Implement consumer initiatives and tactical plans
• Deliver against omnichannel strategy and optimize performance media programs against business goals and priorities
• Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business
• Evaluate, and provide feedback to, performance of media buys in an ongoing way to ensure alignment with brand objectives
• Work with internal Insights & Analytics Teams to expand our approach to measurement of campaigns and other omnichannel initiatives
• Develop innovative digital and social media programs that accelerate brand awareness and drive consumer action
• Extend omnichannel strategies through an understanding of technical, data, and media system integration points and underlying platforms in a way that delivers incremental value to our customers, patients, and prospects

Requirements

• Bachelor's Degree
• 10+ years of progressive marketing experience including at least 5 years in the Consumer space in pharmaceutical marketing
• Demonstrated omnichannel digital marketing experience
• Demonstrated consumer marketing competencies in the pharmaceutical/biotech areas
• Demonstrated ability to communicate with all levels of the organization
• Willingness to travel ~10%
• Office-based role with expectation to work in the office 4-days a week
• Demonstrated experience in marketing of biologics (preferred)

Preferred

• MBA is a plus
• Prior U.S. launch experience is a plus
• Experience with marketing biologics is preferred
• Demonstrated interpersonal & presentation skills (nice-to-have)
• Prior experience across pharmaceutical/biotech consumer marketing (nice-to-have)

Benefits

• health and wellness programs (including medical, dental, vision, life, and disability insurance)
• fitness centers
• 401(k) company match
• family support benefits
• equity awards
• annual bonuses
• paid time off
• paid leaves (e.g., military and parental leave) for eligible employees at all levels!
• comprehensive benefits, which vary by location