Associate Director, Integrated Media Investment

New York, USA (Hybrid)

$110K/yr – $115K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead Crossmedia investment strategy and client partnerships for enterprise accounts, aligning multi-channel planning with business goals.

  • Own the integrated investment roadmap across direct buys, biddable, and cross-channel procurement.
  • Must-have: 5+ years of media investment and campaign management.
  • Mentor and develop teams while coordinating cross-channel groups.

Job Description

Responsibilities

  • Engagement in Enterprise Partnership Program (EPP)
  • Lead Agency Negotiator, Client voice & potential New Business
  • Consummate communicator Client, Account team and Investment Leadership
  • Lead the One Marketplace team across direct buys, biddable, offline, procurement
  • Steward of the investment product delivered to clients; provide strategic leadership
  • Training teams; rollout of new agency processes; enterprise deals; integrated investment model across teams
  • Lead client relationships alongside account leadership and external partners
  • Mentor and staff development
  • Develop integrated media strategy across buying, bidding, procuring
  • Develop internal processes to meet cross-channel investment needs
  • Ensure adherence to high Crossmedia standards; quality product
  • Own investment product and rationale for each plan
  • Understand client's business and translate to media KPIs
  • Coordinate cross-channel teams to clarify roles and timing
  • Create strategic investment roadmap, partnerships, learning agendas
  • Negotiate deals and Joint Business Plans
  • Familiarity across all media investment channels and marketplace trends
  • Maintain partnership with Planning and other departments
  • Maintain sound buys and cross-channel reporting/insights
  • Personal dedication and motivation; contribute to Crossmedia culture

Requirements

  • 5 + years of experience in media investment and campaign management
  • A thorough understanding of the media landscape and how it’s evolving.
  • Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
  • Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • Liaison between partner agencies, vendors, in-house client strategy/creative teams
  • Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
  • Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
  • Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
  • Participation in new business
  • Strong listening skills believes good thinking can come from anyone and any place.
  • Experience with having direct reports and team management
  • A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team
  • Location proximity to New York City

Benefits

  • Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
  • Open/Flexible PTO with US & UK specific policies
  • Sponsored healthcare options and agency-wide physical & mental health support
  • 401k with company match (USA), and generous Pension (UK)
  • Paid sabbatical at significant milestone anniversaries
  • Generous paid parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
  • Cell phone/tech reimbursement
  • Student Loan payment plan (US)
  • Tuition reimbursement
  • Learning & Development and training programs
  • And burgers – lots and lots of burgers
Crossmedia Inc logo

Crossmedia Inc

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
316 employees (94 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~316

Marketing Team

Marketing Team Size
94 (30% of company)
Marketing Roles Posted (Last 30 Days)
4

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