Responsibilities

• Develop and lead comprehensive influencer marketing strategies that align with client business objectives, target audiences, and evolving market trends.
• Partner with the Director of Influencer Marketing to define long-term strategic roadmaps that drive measurable business impact across regional and global markets.
• Identify opportunities to grow existing client partnerships by expanding influencer marketing services, introducing innovative solutions, and developing integrated marketing strategies.
• Support new business initiatives by contributing to pitches, developing strategic recommendations, and presenting influencer marketing solutions to prospective clients.
• Stay ahead of industry trends, emerging platforms, creator economy developments, audience insights, and competitive activity to identify new opportunities for clients and the agency.
• Serve as the primary day-to-day strategic contact for clients, providing proactive communication, campaign updates, and performance insights.
• Present campaign strategies, recommendations, and results to clients.
• Identify challenges and implement effective solutions to ensure successful campaign delivery and client satisfaction.
• Define success metrics and monitor campaign performance to optimize campaigns and inform future strategies.
• Develop post-campaign reports with insights and recommendations.