Responsibilities

• Quarterback the digital marketing channel mix, partnering with channel leads to set forecasts, coordinate go-to-market plans, present pitchbacks and optimizebusiness results
• Collaborate with the Brand team to develop integrated media plans for priority commercial launches, overseeing paid channel activations
• Manage key agency partners with a focus on building lasting relationships that drive business results
• Collaborate with the Marketing team, leading go-to-market processes for the Digital team from brief development to deliverable execution
• Drive cohesion between Brand, eComm and Amazon media planning and measurement across all marketing channel touchpoints, maximizing holistic outcomes
• Fuel creative-led growth byoptimizinga creative testing engine through advanced creative analytics; own creator content strategy to activate on paid
• Oversee vendor budget and billing, ensuringtimelypayment and clear tracking in partnership with Finance
• Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data
• Own evolution of measurement frameworks, including MMM, MTA, geo-experiments, lift studies, andincrementality testing
• Partner with the site team—improving the customer journey from ad to landing page to drive conversion

Requirements

• A minimum of 8+ years of performance marketing experience at a high-growth DTC / ecommerce brand, preferably in the retail industry
• Demonstrates the ability to lead agency partners, communicate with peers and leadership, and collaborate with key stakeholders and cross-functional teams
• Master at digital marketing performance KPIs - can understand relationships or non-relationships between KPIs & the levers that affect everycomponent
• Expertisein a variety of marketing measurement applications with experience in MTA, MMM & incrementality testing
• Player-coach mentality
• Hasdemonstratedthe ability to build or enhance processes to improve team coordination and efficiency
• Can forecast and back into any needed marketing KPI to develop goals to track, measure, andoptimizeagainst
• Highly analytical with strong critical thinking and communication skills
• Highly entrepreneurial, adaptable and thrives in a fast-paced environment while alsoremainingorganized
• Can balance strategic vision with hands-on execution, gravitates towards speed and not afraid to roll their sleeves up and do the work

Preferred

• Familiarity / prior experience with the tools and platforms we use daily is a plus:NorthbeamAnalytics, Monday.com, DOMO, Shopify
• Experience in both Ecommerce and Amazon marketplaces a plus