Associate Director, Go-To-Market and Field Strategy, Fertility and Value & Access

Boston, MA (Hybrid)

$128K/yr – $191K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional commercial planning for pharma products, from GTM design to territory alignment and executive storytelling.

  • Own GTM design, execution, and KPI-driven optimization for new and existing products.
  • Must-have: Minimum 6 years in pharma/healthcare or consulting.
  • Standout: Cross-functional program leadership and executive-facing presentations.

Job Description

Responsibilities

  • Go-to-market strategy: Design, execute, and optimize GTM plans for new and existing products; track performance via KPIs and adjust based on results.
  • HCP & account targeting: Build and maintain targeting models (segmentation, tiering, valuation) and produce quarterly target lists to optimize resource allocation.
  • Account planning enablement: Support the key account management program; improve tools, capabilities, and processes to strengthen account plans and outcomes.
  • Territory alignment: Analyze market/sales dynamics to design and implement territory structures; manage change rollout and continuously optimize coverage and productivity.
  • Insights & ad hoc analytics: Deliver analyses of market trends, customer behavior, and competitive dynamics to inform decisions.
  • Brand planning support: Provide insights and analytics to support annual brand planning and in-year pull-through.
  • Program/project leadership: Lead cross-functional initiatives with clear plans, timelines, deliverables, and stakeholder communication.
  • Executive communication: Develop high-impact presentations; facilitate meetings/workshops (e.g., POAs, summits) to align teams and drive execution.
  • Cross-functional alignment: Serve as liaison across Sales, Marketing, and Operations; synthesize field and research insights into planning and priorities.

Requirements

  • Bachelor’s degree
  • Minimum 6 years’ experience in pharmaceuticals, healthcare industry, or consulting
  • Advanced computer skills – excellent knowledge and experience with Excel, Word, PowerPoint, and Access
  • Deep expertise with data and reporting/analysis tools
  • Advanced knowledge of CRM technology relevant to Customer Facing Teams
  • Proven skills leading multiple impactful cross functional projects simultaneously

Preferred

  • Biotech or pharmaceutical US marketplace launch experience
  • Experience in Fertility and / or Value & Access
  • Outstanding oral, written and communication skills with the ability to present to small and large groups
  • Superior team orientation and ability to influence without authority
  • Strong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgement in interpretation of sales and market data to drive strategy
  • Ability to think strategically and bring innovation to the organization
  • Ability to communicate openly and share information to foster trust while encouraging constructive debate, making informed decisions, and ensuring shared commitment to outcomes.
  • Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs and experiences of customers and patients in all decisions.
  • Commitment to setting and reaching ambitious goals and setting high standards while acting in the best interest of the company and taking initiative to drive results.
  • Uphold ethical standards and being honest in all interactions.
  • Ability to streamline processes to focus on what matters and creates impact and acting quickly to adapt to changes.
  • Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity

Benefits

  • health insurance
  • paid time off (PTO)
  • retirement contributions
  • other perquisites
EMD Serono, Inc. logo

EMD Serono, Inc.

We aspire to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer. We are imagining the future of healthcare by working to translate the discovery of molecules into potentially meaningful outcomes for people with serious unmet medical needs. EMD Serono is the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada. Our global roots go back more than 350 years. Today, we have approximately 1,100 employees around the US with commercial, clinical and research operations in Massachusetts.Community Guidelines: https://bit.ly/2nbPYl1

Founded in 1981
Boston, Massachusetts, USA
1.8K employees (107 in marketing)

Traffic Signals

Monthly Visitors
24.3K
Traffic Source Mix
Search
46.2%
Direct
38.4%
Referral
8.9%
Social
4.9%
Paid
1.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
100 (5% of company)
Median Career Experience
20 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
2

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