Responsibilities

• Lead the execution of basic and core Experience Strategy deliverables, including audits, content inventory, workshop materials, etc.,
• Collaborate with manager and Experience Strategy leadership on personalization and omnichannel strategies, customer journey mapping, implementation plans, etc.,
• Support manager and Experience Strategy leadership on organic growth and new business initiatives.
• Analyze qualitative and quantitative data to generate actionable insights and translate into compelling, data-backed recommendations and strategic stories for clients.
• Conduct secondary research to support POVs, white papers, case studies, and other materials as needed.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 6 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the pharmaceutical, biotech, or healthcare marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and stakeholders
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Adept at using AI systems and frameworks