Associate Director Engagement Strategy (Health) at VML | Chicago, IL | $75K/yr – $180K/yr

VML

Associate Director Engagement Strategy (Health)

Chicago, IL (Hybrid)

$75K/yr – $180K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end to end engagement strategy for healthcare clients, turning insights into omnichannel plans and measurable outcomes across social, CRM, website and more.

Build and lead omnichannel engagement that connects strategic goals to channel tactics.
Collaborate with Client Engagement, Medical, and Creative to shape brand and marketing direction.

Job Description

Responsibilities

Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
Translate insights into actionable strategies and tactics.
Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
Develop and maintain strong client relationships as a key strategic and business partner.
Manage smaller client engagements and support the senior team in the management of larger clients.
Mentor junior strategists, providing guidance and feedback for professional growth.
Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients’ brand development and marketing approach.
Continuously seek to improve client work, actively analyzing client challenges and opportunities.
Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.

Requirements

3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
Proven experience in developing and executing successful engagement and omnichannel strategies.
Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
Experience in managing and mentoring junior team members, providing guidance and support for professional development.
Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
A proactive and results-oriented mindset, with a passion for driving client success.

Benefits

Passionate, driven people: We champion a culture of people who do extraordinary work.
Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities: We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP so you can continue to grow personally and professionally.

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024

New York, New York, US

33K employees (8,368 in marketing)

www.vml.com

67% recommend to a friend

79% CEO approval