Associate Director, Engagement Strategy (Health) at Grey | New York, USA | $75K/yr – $180K/yr

Grey

Associate Director, Engagement Strategy (Health)

New York, USA (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive client engagement strategy and CX leadership at an advertising agency, aligning insights, brand, and omni-channel experiences.

Own and guide client engagement strategy and CX initiatives across multiple accounts.
Must-have: 5–8 years in advertising with strong client-facing storytelling.
Standout: Experience leading new business pitches and cross-functional teams.

Job Description

Responsibilities

Lead multiple client relationships and work as an active support to clients, providing them with clear, strategic advice and actionable engagement direction
Lead engagement strategy development including positioning, targeting, and creative brief that will inspire great creative
Develop and lead the implementation of customer experience strategies that align with client objectives, brand values, and target audience insights.
Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work
Lead the strategic engagement component of new business pitches
Work closely with clients to understand their customer experience goals, challenges, and business objectives and ensure the engagement strategy supports the overall business and marketing goals.
Collaborate on developing and refining engagement strategies based on client feedback
Collaborate with creative teams, technology teams, and other departments to integrate engagement strategy into advertising campaigns and digital experiences.
Contribute to the creation and refinement of user personas to deepen the understanding of target audiences, and use personas to inform and personalize the customer experience strategy and contribute to the design of omnichannel customer experiences that seamlessly integrate online and offline touchpoints.
Ensure consistency in messaging and branding across all channels.

Requirements

5-8 years of experience in advertising or related industry
Effective leadership and collaboration skills to guide and work with cross-functional teams
Strong client-facing skills to build and maintain relationships, understand client needs, and present engagement strategies
Skilled in storytelling and public speaking
Experienced in leading new business presentations and facilitating workshops
Ability to adapt to changing customer expectations, market dynamics, and industry trends.

Benefits

We offer a competitive benefits package.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Grey

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).

Founded in 1917

New York, New York, USA

3.3K employees (1,260 in marketing)

www.grey.com