Responsibilities

• Digital Campaign Execution - Design and execute targeted email campaigns and journeys.
• Digital Campaign Execution - Convert fan data into personalized content.
• Digital Campaign Execution - Boost ticket sales, donations, and other revenue streams.
• Community & Brand Outreach - Build brand affinity through local initiatives.
• Community & Brand Outreach - Create relationships with external community partners including Bay Area professional sports teams.
• Community & Brand Outreach - Create touchpoints that turn locals into fans.
• Cross Platform Content Strategy - Sync email messaging with Cal's tech stack inclusive of the app and web.
• Cross Platform Content Strategy - Ensure a consistent "digital fan journey."
• Cross Platform Content Strategy - Tell authentic stories that resonate with recruits, fans, and new consumers.
• Data Driven Engagement - Analyze fan behavior to optimize email campaigns.

Requirements

• Bachelor's degree in related area and / or equivalent experience / training (Required)
• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization-specific computer application programs and/or the ability to learn.
• Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
• Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications and/or the ability to learn.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Experience in tracking a customer lifecycle using tools and dashboards.

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.