Own the pre-sale to post-sale path for education marketing strategies, turning client goals into data-driven media plans across paid, social, and display while shaping creative and storytelling that resonates with education buyers.

• Responsibilities: Lead cross-functional collaboration to translate partner needs into multi-channel media plans and real-time demand assessments.
• Responsibilities: Use analytics to inject performance insights into proposals, elevating credibility in education sector conversations.
• Responsibilities: Craft and test creative assets and messaging to ensure campaigns align with institutional branding and drive conversions.
• Responsibilities: Build pre-sale real-time demand assessments and analysis using search behavior and program-specific search terms.
• Responsibilities: Join select partner and prospect conversations to address advanced technical and strategic questions, reinforcing solution credibility.
• Responsibilities: Create and refine best-in-class media strategies that optimize budget allocation and maximize conversion impact.
• Responsibilities: Bridge the gap between data and creativity, ensuring campaigns tell compelling brand stories.
• Responsibilities: Lead development of customized, data-backed media plans that optimize spend across digital channels.
• Responsibilities: Guide creative strategy, ensuring ad messaging resonates with education audiences and drives conversions.
• Responsibilities: Ensure seamless handoff from pre-sale to execution with service teams to set up campaigns for success.

• Requirements: Bachelor’s degree or equivalent required.
• Requirements: 4-5+ years of experience in digital marketing, media planning, or sales engineering, preferably in an agency setting with major advertising platforms.
• Requirements: Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
• Requirements: Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.
• Requirements: Strong storytelling and presentation skills that translate complex data into compelling narratives for senior audiences.
• Requirements: Proven ability to translate client goals into actionable marketing strategies with measurable outcomes.
• Requirements: Excellent presentation and storytelling skills with experience pitching media plans to executive stakeholders.
• Requirements: Ability to thrive in a cross-functional environment, collaborating with sales, marketing, creative, and analytics teams.
• Requirements: Willingness to travel domestically at least 10-15%.

• Preferred: Experience with higher education clients is a plus.
• Preferred: Commitment to continual learning and contributing to a culture of fairness and belonging in support of mission and values.