Associate Director, Digital Media at Mythic | Charlotte, NC

Mythic

Associate Director, Digital Media

Charlotte, NC (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic, data-driven digital media management as Associate Director, aligning brand and performance across high-volume campaigns.

Must-have: 5–7 years in in-platform digital media with hands-on KB across multiple buying platforms.
Standout: Ability to translate data into executive-ready performance insights for cross-functional teams.

Job Description

Responsibilities

Strategic Leadership & Performance: As Associate Director, you will move beyond tactical execution to drive high-level business outcomes. You will bridge brand equity with performance-driven results, serving as a senior consultant to our most sophisticated clients.
Operational Excellence & Hands-on Leadership: Platform Mastery: Maintain "hands-on-keyboard" leadership for complex campaign setups across digital platforms.
Operational Excellence & Hands-on Leadership: Media Ops Oversight: Direct the tagging and activation for multiple high-volume campaigns to ensure data integrity.
Operational Excellence & Hands-on Leadership: Accountability: Ensure campaigns deliver on high-level business objectives, moving beyond simple delivery and pacing to true performance impact.
Operational Excellence & Hands-on Leadership: Cross Functional Partnership: Build bridges between account, creative, and data partners to drive overall efficiencies and best in class work.
Brand + Performance Strategy: Strategic Investment: Partner with the cross functional teams to architect campaign structures and budget allocations across tactics and buying models to eliminate waste and deliver growth.
Brand + Performance Strategy: Next-Gen Buying: Lead the integration of standard Search and Social campaign builds with AI-intermediated buying strategies, including P.Max, Demand Gen, and ASC+.
Brand + Performance Strategy: Omnichannel Mastery: Maintain familiarity with Programmatic and Retail Media environments, including DV360, The Trade Desk, Amazon, and Walmart Connect.
Brand + Performance Strategy: Data Governance: Connect to client CDP and CRM systems to effectively integrate 1st-party audience data into platform strategies.
What you’re great at: Managing Complexity: Manage a high volume of tasks & campaigns.

Preferred

What you’re great at: Managing Complexity: Break down campaign objectives into discrete tactics that are part of an integrated whole
What you’re great at: Managing Complexity: Make decisions despite conflicting signals
What you’re great at: Staying Curious about Marketing: Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why
What you’re great at: Staying Curious about Marketing: Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness
What you’re great at: Data for Storytelling + Performance: Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders
What you’re great at: Data for Storytelling + Performance: Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred)

Mythic

Founded in 2012 by Mike Henry and Dave Fick, and based in Austin, TX and Redwood City, CA, Mythic is creating a unified hardware and software platform that relies on unique analog compute-in-memory technology to deliver revolutionary power, cost, and performance that will shatter the limits restricting AI innovation. Mythic is making it much easier and more affordable to deploy powerful AI solutions, from the data center to the edge device.

Founded in 2012

Austin, Texas, USA

70 employees (5 in marketing)

mythic.ai